Healthcare SaaS
Evaluating marketing content at scale can be time consuming, especially if you need to consider a wide range of target customers.
SOVA started with a robust discovery process, including a workshop with stakeholders to understand Problems and set a plan to address the Problems. From there, the team began the research process; analyzing the workshop, surveying sales and marketing and analyzing more than 300 pieces of content created by the customer.
SOVA leveraged our in-house analytical software solution, Subatomic. With the tool we were able to create persona definitions, and use AI to score hundreds of pieces of content across a range of metrics based on the perspective of each persona to surface behavior patterns that might otherwise be hard to recognize or address. We took this data, along with a human analysis of the same content to find commonalities and varying opinions on content performance. With this analysis, combined with our workshop and survey, we were able to make strong prioritized recommendations.
The SOVA team created a robust report, laying out prioritized recommendations in the form of “start, stop, continue” that were backed by the execution of the project.
Healthcare, SaaS
Any company looking to evaluate content and generate better content
Healthcare SaaS
Evaluating marketing content at scale can be time consuming, especially if you need to consider a wide range of target customers.
SOVA started with a robust discovery process, including a workshop with stakeholders to understand Problems and set a plan to address the Problems. From there, the team began the research process; analyzing the workshop, surveying sales and marketing and analyzing more than 300 pieces of content created by the customer.
SOVA leveraged our in-house analytical software solution, Subatomic. With the tool we were able to create persona definitions, and use AI to score hundreds of pieces of content across a range of metrics based on the perspective of each persona to surface behavior patterns that might otherwise be hard to recognize or address. We took this data, along with a human analysis of the same content to find commonalities and varying opinions on content performance. With this analysis, combined with our workshop and survey, we were able to make strong prioritized recommendations.
The SOVA team created a robust report, laying out prioritized recommendations in the form of “start, stop, continue” that were backed by the execution of the project.
Healthcare, SaaS
Any company looking to evaluate content and generate better content
